Tips for
your Open House:
- Clean up the inside of your home. Try and remove
the clutter and make your home open and welcoming, people coming
through will want to pen every closed and look behind every door. Turn
on all the lights and replace any low watt bulbs with higher watt
bulbs. You may want to consider a fresh coat of paint.
- Bake some cookies or get a sweet smelling candle
(they do have cookie scented candles). Have fresh flowers in your
kitchen and/or dining room.
- See if you can get some free flyers, recently sold
properties in your area and the price, loan comparison forms based on
your property and asking price. A mortgage broker can help you with
some of these forms. Have your own flyers ready with your
home’s information (look online at another home’s
listing and make sure you covered all the bases). Check and see what
your state required disclosures are and have them available, Home
owners disclosure, lead based paint disclosure, property condition
reports, etc.
- Freshen up any landscaping; a fresh layer of mulch
can make a huge improvement in appearance. Sweep up walk ways and your
drive way, and remove any eye sores or clutter.
- Put on your best. It is time for your best outfit,
even if it is football Sunday sweat pants and your favorite
team’s jersey is not appropriate. Put on your best smile and
be friendly, pretend every person you meet just offered you 25% over
your asking price as a cash offer.
- Ask questions. Some people will want the grand tour
and some people will just want to be left alone to poke around. Be
accommodating and help those who want it.
When selling your home for sale by owner, have open
houses often. When you have open houses, invite friends, family, and
neighbors over to check out your house. By doing this, it will inform
them all that you are selling and they can assist by word of mouth to
all of their friends and family. Many times they know of someone
looking to buy a home or they may want to get someone they know into
the neighborhood to live close to them. Talk to your mortgage broker
for more ideas and tips on selling your home for sale by owner.
It is often helpful to have a loan officer help you
with the open house. The loan officer can actually sit with you and
talk to prospective buyers about financing options. Some people are
more open with a loan officer than they would be with you, the home
seller. It's a potentially good partnership for both parties.
Always answer any questions honestly. If there is
an ugly patch of carpet where your dog chewed up an ink pen, let the
prospective buyers know. If the roof leaks in the spring, but it's now
summer and you've painted over the stain, tell the prospect. Anything
you misrepresent can and probably will be used against you. And of
course, you would want the same honesty when you purchase.
Remember to be willing to show your home a lot. In
the end its well worth it.
Lots of Mortgage Brokers have a call capture number
that comes along with an attention getting sign like 100 Percent
Financing. Call for 24 hour Recorded Message that they can lend you to
help manage and up the traffic on calls. They automatically capture the
number of the caller like caller ID and can have it sent real time by
email and text message to the seller and broker for quick
prequalification.
Probably the most critical component to the success
or failure of a For Sale By Owner is the asking price. It must be high
enough so the seller doesn't do all the work for nothing, yet pricing
too high will make it hard to generate interest in the property. Many
Realtors will perform a Comparative Market Analysis even though they
are not going to be listing the home for sale. They do this because
they feel the seller may let the Realtor represent them on the purchase
of the seller's next home. The CMA can prove very valuable in helping
the seller determine a proper asking price.
One way to prevent potential litigation for a
problem you were unaware of is to hire an inspector to go through your
home before you list it. That way, there will be no nasty surprises
years later when the new owners discover something that began while you
owned it--but didn't disclose.
You don't necessarily need to fix the problems, but you do have to
disclose their existence.
The National Association of REALTORS estimates that
nationwide thirteen percent of real estate sales are done without any
involvement from an agent or broker.
Be sure and take a look at local and national FSBO
companies. Many can get your home listed on the MLS system for a very
small fee and provide you with the documents and information you need
to do the job yourself. Plus you get the added bonus of also being
featured on their website. You may also want to have open house
attendee's sign a guest book with there contact information so you can
follow up with them at a later date.
Most important...make sure your house is CLEAN!
Potential buyers don't want to see an inch of dust on the baseboards.
If your house looks dirty, who's to say the upkeep and necessary
maintenance have been done.
The kitchen is the single most important room that
sells the house. Create a spacious feeling in the kitchen by putting
away small appliances, such as microwave oven, toaster, and blender.
Also be sure the kitchen counter is free of personal mails, magazines
and newspapers.
There can be a great win-win situation created for
a FSBO and Mortgage Broker working together where the Broker is taking
the phone calls for you. The Broker can determine rather quickly rather
a potential buyer would be waste of time for the owner of the property
by pulling credit and assessing their potential for obtaining a
mortgage.
A mortgage professional can often times help you
sell your home faster, by providing free marketing, and even potential
qualified buyers.
One creative way to draw attention to certain
features of your home is to write a special feature(s) for each room
down on an index card and post them in each area respectively. Make
sure you post them where you are sure they are visible to each
potential home buyer. This is a great way to focus on the positive
characteristics of your home.
Disqualifying prospective buyers on the basis of
race, color, religion, sex, handicap, family status, or national origin
is illegal. Discrimination can get you into a heap of legal trouble and
can cost you big bucks. If in doubt, check with the Equal Housing
Opportunity agency in your area.
You are attempting to sell your home yourself to
avoid paying several thousand dollars in commissions. Be willing to
spend some of that on advertising. Remember your home is competing for
attention with those listed by real estate agents and they are putting
ads in homes magazines, mailing out flyers, etc. A small 4 or 5 line ad
once a week will most likely not get the job done. Establish a budget
that will realistically promote the sale of your home.
Some realtor groups estimate as much as 90% of all
homes listed For Sale By Owner will eventually be listed for sale with
a real estate agent. I don't want to discourage you from trying to sell
your house yourself; I am simply trying to help you enter this endeavor
realistically. Realize that buyers know you are saving a 6% realtor fee
and expect you to at least split the difference. Spend some time
learning how to "stage" your home. Let a mortgage professional provide
financing information to potential buyers to relieve stress in this
area. If you try yourself and decide it's not working, your mortgage
professional can recommend a couple of real estate agents that are
highly qualified to assist you.
Check with a title company for a FSBO kit. Many of
them will provide them at no cost to encourage the seller to use them
to close the loan. The kit will have a purchase agreement and other
helpful information.
Be cautious with whom you let in your home! A savvy
criminal may target For Sale By Owners for many heinous reasons. Be
stern in demanding that all prospective buyers are pre-qualified for a
loan prior to allowing them into your home.
One effective way to get a win-win is to help
someone with no down payment money on a For Sale By Owner home. The
seller is more likely to agree to seller concessions when they know
they are saving the realtor commission.
If you find a 100% loan for the buyer and the seller will agree to 6%
seller concessions, the broker can get a fair commission for playing
real estate agent and directing the parties to a good title company or
attorney to help with contracts and closing.
This is often considerably cheaper than FHA because FHA has the
mandatory up front PMI of 1.5% although the interest rate may be a
little higher than the FHA rate.
You might also ask your mortgage broker about companies that offer to
have the PMI added to the interest rate where it is tax deductible, or
have them do an 80/20 loan to avoid MI altogether.
One of the primary concerns of the for sale by home
owner is how much money it will cost them to sell their home, or how
much they will be able to net after all is said and done. Realtors can
take as much as 6% of the sale proceeds, and where the home owner does
not have that kind of expendable equity in the home to be left over
they may feel pressured to try and do it on their own. There are other
ways however. Statistically, home owners often end up selling their
home on their home at a higher price and still net the same when using
real estate agents. There are many real estate agents who are willing
to take a reduced commission or even a flat fee for their services.
Talk to your mortgage broker about help regarding references of a
reliable real estate agent that will assist you sell your home quickly
without breaking you.
Work with a qualified mortgage professional. It
cost you nothing, yet they will help you tremendously. A mortgage
professional working for the seller should prequalify anyone who shows
an interest in your home - even those who say they are already
pre-qualified.
This can save you countless hours of frustration dealing with people
who are not qualified to purchase your home.
Finding a mortgage professional to work with in
your for sale by owner listing can help you a lot. They can make flyers
for your home giving different payments and scenarios for potential
buyers.
Remember less is more and that also means the
furniture in your home, areas that have to much furniture will appear
smaller in size than reality.
Remove too many personal items so potential buyers can see their own
belongings fitting right in.
Burn a candle to make your home smell fresh and inviting.
Creative and clean landscaping is an excellent way
to make a great first impression on potential homebuyers. Also, try
baking some cookies before people come to see your home, you may be
surprised how quickly your home may feel like someone elses home with
some good home cooking happening.
Find out what is your true and fair market value
is. You are saving 6% already by not listing your house with a realtor.
Do not try to make more profit than it is. The higher the price, the
longer it will stay on the market, which will eventually cost your
money, time, and effort.
When a Mortgage Broker/Correspondent Lender have an
affiliated business agreement with a Title Company, the FSBO Seller has
the expertise of the Mortgage Broker along with benefit of a Title
Company to handle the Title work & closing all under the same
umbrella while saving time and money at the same time.